Jump to content

Milkis

From Wikipedia, the free encyclopedia
Milkis
TypeSoft drink
ManufacturerLotte Chilsung
Country of origin South Korea
Introduced1989
ColorVarious milky tones
FlavorRegular, strawberry, orange, muskmelon, mango, peach, pineapple, banana, apple, grape, lemon.
Related productsChilsung Cider
Websitehttp://company.lottechilsung.co.kr/

Milkis (Korean밀키스; RRMilkiseu) is a Korean soft drink produced by Lotte Chilsung, a South Korean beverage company.

It combines many of the common elements of traditional carbonated beverages such as sugar and carbonated water with milk to create a creamy taste; its label proclaims "New feeling of soda beverage". As of 2024, U.S.-market Milkis cans state "Korea's No. 1 Cream Soda".

Milkis is available in orange, strawberry, mango, melon, banana, peach, apple, and classic (regular) flavors; the classic flavor is also featured as a glaze in pastries.[1] It is a popular beverage in South Korea, and it is available worldwide.[2]

History

[edit]

Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Kong actor Chow Yun-fat in its television advertisements.[3] Chow was enjoying huge popularity from the success of the film A Better Tomorrow and his saying the catchphrase "Saranghaeyo, Milkis!" (Korean: 사랑해요, 밀키스!, literally "I love you, Milkis!") in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular.[3][4]

Popularity abroad

[edit]

The beverage has experienced a sharp increase in popularity in Taiwan. Chilsung began selling Milkis there in late 2020, exporting 200,000 cans. Demand increased rapidly, selling 2.3 million cans in 2021.[5] 10 million cans were sold in the first 8 months of 2022 alone.[6]

The drink has also seen success in the United States, selling 10 million cans in 2021, mainly through Asian supermarkets.[7]

See also

[edit]

References

[edit]
  1. ^ Park, Jong-gwan (2021-05-26). "'밀키스맛' 빵이 있다고?". The Korea Economic Daily (in Korean). Retrieved 2021-06-18.
  2. ^ "Lotte Chilsung official site". Archived from the original on 2012-07-08. Retrieved 2010-06-22.
  3. ^ a b "[옛날광고] 싸랑해요, 밀키스!" [[Old Advertisement] I love you, Milkis!]. Interview 365 (in Korean). 2007-12-17. Retrieved 2024-01-27.
  4. ^ "Lotte Chilsung Milkis". Daehong Communications Inc (in Korean). Archived from the original on 2012-07-30.
  5. ^ Moon-hee, Choi (2022-09-20). "Lotte Chilsung Beverage Exports 10mn Cans of Milkis to Taiwan in 2022". Businesskorea (in Korean). Retrieved 2024-01-21.
  6. ^ Han-na, Park (2022-09-20). "Milkis sales volume grows over 800 percent in Taiwan". The Korea Herald. Retrieved 2024-01-21.
  7. ^ Jin Young-hwa and Jenny Lee (20 September 2022). "Lotte's creamy beverage Milkis poised to become global hit - Pulse by Maeil Business News Korea". Pulse News. Retrieved 2024-01-21.
[edit]